Tata Nano Finance: A Missed Opportunity
Tata Nano Finance: A Missed Opportunity
The Tata Nano, launched in 2008 with the ambitious goal of being the world’s most affordable car, aimed to democratize car ownership in India. Its initial price tag of around ₹1 lakh (approximately $2,000 USD at the time) promised to bring four-wheeled transportation within reach of millions of lower-income families who previously relied on scooters or public transport. While the Nano generated significant initial hype, its sales ultimately fell far short of expectations, and its production was discontinued in 2018. A key contributing factor to its failure, beyond perceived issues with safety and marketing, was the inadequacy of financing options available to potential buyers.
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