Lorillard, once the third-largest tobacco company in the United States, was prominently featured on Yahoo Finance, providing investors with real-time stock quotes, historical data, financial reports, and relevant news. Its ticker symbol was LO. Before being acquired by Reynolds American Inc. (RAI) in 2015, Lorillard was a significant player in the tobacco industry, primarily known for its Newport brand of menthol cigarettes. Yahoo Finance allowed investors to track Lorillard’s stock performance, observe its trading volume, and analyze its market capitalization. Historical stock price charts offered insights into past performance, enabling investors to identify trends and assess the stock’s volatility. This data was crucial for making informed investment decisions. The platform also provided access to Lorillard’s financial statements, including quarterly and annual reports. These reports encompassed key financial metrics like revenue, net income, earnings per share (EPS), and cash flow. Investors could analyze these figures to evaluate the company’s profitability, financial stability, and growth potential. Beyond the quantitative data, Yahoo Finance aggregated news articles related to Lorillard, keeping investors abreast of important developments affecting the company. This included reports on regulatory changes, legal challenges, marketing campaigns, and industry trends. For example, news about potential FDA regulations regarding menthol cigarettes, Lorillard’s primary product, was highly relevant to its stock performance. Analysts’ ratings and price targets for Lorillard’s stock were also available on Yahoo Finance. These insights from Wall Street analysts offered valuable perspectives on the company’s future prospects and whether the stock was considered overvalued or undervalued. Lorillard’s presence on Yahoo Finance was particularly important considering the controversies surrounding the tobacco industry. The platform served as a critical source of information for investors seeking to understand the risks and rewards associated with investing in a company whose products were linked to significant health concerns. Transparency and easy access to information were vital for investors to make ethical and financially sound decisions. Following the acquisition by Reynolds American, Lorillard’s ticker symbol, LO, was delisted from stock exchanges. Consequently, the historical data and news related to Lorillard remain available on Yahoo Finance, serving as a record of the company’s past performance and a case study in the evolving landscape of the tobacco industry. However, real-time trading information is no longer accessible. The platform now primarily offers archival information related to Lorillard’s time as a publicly traded company.